Case Study: Prasar Bharati News Services(PBNS)

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Case Study: Prasar Bharati News Services(PBNS)

About Customer:

Prasar Bharati is an Indian state-owned public broadcaster, headquartered in New Delhi, India. It is a statutory autonomous body set up by an Act of Parliament and comprises the Doordarshan television broadcasting and Akashvani, which were earlier media units of the Ministry of Information and Broadcasting.

Mission:

The major objectives of the Prasar Bharati Corporation as laid out in the Prasar Bharati Act, 1990 are as follows:

To uphold the unity and integrity of the country and the values enshrined in the Constitution.
To safeguard the citizen’s right to be informed freely, truthfully and objectively on all matters of public interest, national or international, and to present a fair and balanced flow of information including contrasting views without advocating any opinion or ideology of its own.
To promote national integration.
To pay special attention to the fields of education and spread of literacy, agriculture, rural development, environment, health & family welfare and science & technology.
To create awareness about women’s issues and take special steps to protect the interests of children, aged and other vulnerable sections of the society.
To provide adequate coverage to diverse cultures, sports and games and youth affairs.
To promote social justice, safeguarding the rights of working classes, minorities and tribal communities.
To promote research and expand broadcasting faculties & development in broadcast technology.

Project:

Prasar Bharti is established as a public service broadcaster for the country which aims to provide broadcasting services which is achieved in terms of Prasar Bharati Act through All India Radio and Doordarshan, which earlier were working as media units under the Ministry of I&B and since the above said date became constituents of Prasar Bharati. It consists of four verticals as listed below:

1. All India Radio

All India Radio, India’s Public Service Broadcaster, the Radio vertical of Prasar Bharati has been serving to inform, educate and entertain its audiences since its inception, living up to its motto – ‘Bahujan Hitaya : Bahujan Sukhaya’. One of the largest broadcasting organisations in the world in terms of the number of languages of broadcast and the spectrum of socio-economic and cultural diversity it serves, AIR’s home service comprises of 591 Broadcasting centres located across the country, covering nearly 90% of the country’s area and 98% of the total population. Terrestrially, AIR originates programming in 23 languages and 179 dialects.

2. Doordarshan

Doordarshan is India's Public Service Television network, the TV vertical of Prasar Bharati. It is one of the largest broadcasting organisations in the world in terms of the studios and transmitters. Doordarshan has started replacing its analogue transmitters to digital transmitters, which will allow up to 8 channels to be carried from a single transmitter. Doordarshan has a three tier programme services – National, Regional and Local. The National programmes emphasises on events and issues of interest to the entire nation. These programmes includes news, current affairs, magazine programmes and documentaries on science, art, culture, environment, social issues, serials, music, dance, drama and feature films.

3. DD News

DD News, the Television News Channel of Prasar Bharati is the only terrestrial cum satellite News Channel of the country. The News Channel of India's Public Service Broadcaster has been successfully discharging its responsibility to give balanced, fair and accurate news without sensationalizing as well as by carrying different shades of opinion.DD-News channel was launched on 3 November 2003 by converting DD-Metro into a 24-hours news channel. Its satellite footprint is available across the country. DD News terrestrial reach is 49% by population and 25% by area of the country. DD News is currently producing news content in Hindi, English, Urdu and Sanskrit languages. Over 17 hours of LIVE transmission include telecast of more than 30 news bulletins in these languages.

4. AIR News

The history of news broadcasting in India is much older than that of All India Radio. The first news bulletin in the country went on the air from the Bombay Station on July 23, 1927 under a private company, the Indian Broadcasting Company. A month later on August 26, 1927 another bulletin in Bengali was started from the Calcutta Station. Until 1935, two bulletins, one each in English and Hindustani were broadcast from Bombay and a bulletin in Bengali was broadcast from Calcutta. The Indian Broadcasting Company went into liquidation in March, 1930 following which broadcasting came under the direct control of the Government of India. The service was designated as the Indian State Broadcasting Service. It was renamed All India Radio on June 8, 1936.

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Why Customer has chosen the AWS cloud ?:

1. Cost-Effectiveness

Pay-As-You-Go Pricing:

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Cost Management Tools:

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Compliance Certifications:

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4. Reliability and Performance

Performance Optimization:

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Service Level Agreements (SLAs):

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Solution:

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Cost Analysis:

Analyzing cloud spending and identifying cost-saving opportunities.
Using AWS Cost Explorer and AWS Budgets for cost tracking and management.

Resource Optimization:

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Implementing auto-scaling policies to match resource allocation with demand.

2. Security and Compliance

Security Assessments:

Conducting security audits and assessments to identify vulnerabilities.
Implementing security measures such as encryption, IAM, and network security configurations.

Compliance Management:

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Providing documentation and support for compliance audits.

3. Infrastructure Management

Provisioning and Deployment:

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Monitoring and Management:

Continuous monitoring of cloud resources using tools like AWS CloudWatch.
Proactive management and maintenance to ensure optimal performance and availability.

4. Cloud Strategy and Planning

Cloud Readiness Assessment:

Evaluating an organization’s current IT environment and readiness for cloud adoption.
Identifying workloads and applications suitable for migration.

Migration Planning:

Developing a detailed migration strategy and roadmap.
Prioritizing applications and workloads for migration based on business impact and complexity.

Conclusion:

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